Pete Davidson (The King of Staten Island) si O’Shea Jackson Jr. (Den of Thieves) vor juca rolurile principale in American Sole, o noua dramedie STXfilms care va fi scrisa si regizata de Ian Edelman (How to Make It in America).
American Sole spune povestea adoi tineri de 20 si ceva de ani, care au acumulat datorii serioase in urma facultatii si care decid sa isi implineasca visul american vanzand pantofi sport pe piata secundara. Cand startup-ul lor ramane fara bani si singura lor scapare este un investitor dubios, visul lor se transorma cu repeziciune intr-un cosmar.
Piata de revanzare de pantofi sport este una dintre cele mai de succes diviziuni a industriei de fashion, cu incasari anuale de 2 miliarde de dolari – cifra care se va tripla pana in 2025, spun specialistii. Marile branduri lanseaza modele in editii (extrem de) limitate, asa ca o pereche de sneakersi de colectie a ajuns sa fie cumparata de fani cu 50.000 de dolari. Luna trecuta, Stadium Goods a scos la licitatie o pereche de Air Jordan 1 High “Shattered Backboard’ Origin Story”, aceasta vanzandu-se cu fabuloasa suma de 615.000 $, devenind cea mai scumpa pereche de pantofi sport din istorie.
Filmul va fi produs de Kevin Hart si superstarul NBA Chris Paul, alaturi de Jake Stein de la Scondo Productions. Stadium Goods va fi consultant in acest proiect, in timp ce John McPheters si Bryan Smiley vor fi producatori executivi.
“American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market. With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story,” a declarat Chris Paul.
“We’re always looking for ways to tap into the zeitgeist, and anyone who’s paying attention to popular culture around the world knows that this particular trend authentically marries the worlds of fashion, music, sports and business, and this project has garnered genuine interest in all of those key verticals,” a adaugat Adam Fogelson, presedintele STXfilms.
